Guide Of Using Of Internet For Patient Assignment

Guide Of Using Of Internet For Patient - Assignment Example Agatha is a twenty-eight-year-old married woman. She has been married for one year now and has not had conception yet. Agatha misses her menses and goes to the hospital for medical check-up and examination. A laboratory test conducted in the laboratory reveals that Agatha is about three weeks pregnant. Three weeks on, Agatha goes to the hospital again and she is asked to go and take a scan of her pregnancy because it is a new hospital. When Agatha goes to take the scan, the result is that the fetus is not seen. The morning before the scan, Agatha saw blood stains in her panty. Agatha comes home from the hospital very worried because the doctor did not give her much information about the two experiences she had today expect that she is given a referral date. She is very desperate to get information because this is her first pregnancy and she is very naà ¯ve about this new health concern. Her greatest fear is that there are several cases of miscarriage in her family and so she is simp ly confused and needs more information.As a family member, health practitioner and someone very familiar with the use of the internet, I would recommend the website, http://www.womenshealth.gov/pregnancy/ for Agatha. On the contrary, I would advise Agatha against visiting http://wiki.answers.com/Q/FAQ/443. My choice of website for Agatha is based on the guidelines given on the first page. The Women’s Health Website (2011) is recommended because of a number of reasons:1. The website is a government-hosted website.... s (2007) Scenario and Recommendations It is appreciated by the NSW Department of Education and Training (2011) that â€Å"the growth of the World Wide Web to more than 2 billion web pages makes searching and finding information like trying to find the proverbial â€Å"needle in a haystack.† Likely, there are search engines that make the search of information very simple. Agatha is a twenty eight year old married woman. She has been married for one year now and has not had conception yet. Agatha misses her menses and goes to the hospital for medical check up and examination. Laboratory test conducted at the laboratory reveals that Agatha is about three weeks pregnant. Three weeks on, Agatha goes to the hospital again and she is asked to go and take a scan of her pregnancy because it is a new hospital. When Agatha goes to take the scan, the result is that the fetus is not seen. The morning before the scan, Agatha saw blood stains in her panty. Agatha comes home from the hospita l very worried because the doctor did not give her much information about the two experiences she had today expect that she is given a referral date. She is very desperate to get information because this is her first pregnancy and she is very naive about this new health concern. Her greatest fear is that there are several cases of miscarriage in her family and so she is simply confused and needs more information. As a family member, health practitioner and someone very familiar with the use of the internet, I would recommend the website, http://www.womenshealth.gov/pregnancy/ for Agatha. On the contrary, I would advise Agatha against visiting http://wiki.answers.com/Q/FAQ/443. My choice of website for Agatha is based on the guidelines given on the first page. The Women’s Health Website (2011) is

A Great American Composer Essay Example for Free

A Great American Composer Essay Born in New York, John Williams moved to the city of angels with his family in the year 1948, where he attended the UCLA and the Los Angeles City College. He also privately studied composition with Mario Castelnuovo-Tedesco in Los Angeles. After working with the Air Force for a brief period of time, Williams came back to New York to attend the Juilliard University. There he took Madame Rosina Lhevinne as a teacher to learn the piano. Also in New York, Williams began to work as a jazz pianist on recordings and in clubs. He returned to Los Angeles afterwards to begin his career in the film industry. After working with renowned composers such as Alfred Newman, Bernard Herrmann, and Franz Waxman; Williams started to write music for television programs during the 1960s. He won four Emmy Awards for this work (â€Å"About: John Williams†). The highlights of Williams’ career in the entertainment industry may be briefly summarized as follows: Mr. Williams has composed the music and served as a music director for more than one hundred films, including, War of the Worlds, Star Wars Episode III: Revenge of the Sith, Harry Potter and the Prisoner of Azkaban, The Terminal, Catch Me If You Can, Harry. Potter and the Chamber of Secrets, Minority Report, Star Wars Episode II: Attack of the Clones, Harry Potter and the Sorcerers Stone, A. I. Artificial Intelligence, The Patriot, Angelas Ashes, Star Wars Episode 1: The Phantom Menace, Stepmom, Saving Private Ryan, Amistad, Seven Years in Tibet, The Lost World, Rosewood, Sleepers, Nixon, Sabrina, Schindlers List, Jurassic Park, Home Alone, Home Alone 2, Far and Away, JFK, Hook, Presumed Innocent, Born on the Fourth of July, the Indiana Jones trilogy, The Accidental Tourist, Empire of the Sun, The Witches of Eastwick, E. T. (the Extra-Terrestrial), Superman, Close Encounters of the Third Kind, the Star Wars trilogy, Jaws, and Goodbye, Mr. Chips. He has received forty-five Academy Award nominations, most recently for his scores from Memoirs of a Geisha and Munich, making him the Academys most nominated living person. He has been awarded five Oscars, seven British Academy Awards (BAFTA), twenty Grammys, four Golden Globes, four Emmys and numerous gold and platinum records (â€Å"About: John Williams†). Needless to say, almost everybody who is acquainted with American television programs and Hollywood films has enjoyed the music composed by Williams. His music is based on the classical tradition. The influence of late Romantics, e. g. Richard Strauss and Gustav Mahler, may easily be detected in his music. At the same time, however, Williams does not desist from blending the classical with the modern traditions. His music for Close Encounters of the Third Kind clearly illustrates that Williams is a composer of the times even though he is influenced by music of the past. On the whole, however, his music is truly enjoyable because it is filled with good old tunes that are mixed with â€Å"fanfares and fun marches (â€Å"John Williams: Composer Extraordinaire†). † Moreover, the man is highly regarded for his ability to construct tunes and sounds that flawlessly complement the mood of his films (â€Å"John Williams: Composer Extraordinaire†). Williams’ scores have been described as â€Å"invariably magnificent orchestral works, performed with force and gusto (â€Å"John Williams: Film Composer†). † Although the composer is able to produce great music for quieter as well as slower scenes with equal appropriateness, his work is generally considered â€Å"forceful and triumphal (â€Å"John Williams: Film Composer†). † Indeed, this is one of the main reasons why Williams’ music continues to be loved by people across the globe, who are acquainted with the famous Star Wars, if not Harry Potter. According to a BBC report: â€Å"His music always evokes a powerful sense of mood, placing the force of the entire orchestra behind an emotion and running with it. With his emphasis on orchestral energy and power, it is unsurprising that Williams is best known for his action themes (â€Å"John Williams: Film Composer†). † As Williams adapts well-known classical music for his own scores, listeners believe that his work is, at least in part, plagiaristic. Thus, his Oscar-winning composition for Star Wars is believed to carry echoes of a score from The Planet’s Suite; and his score for the Atlanta Olympic Games is said to borrow heavily from Fanfare for the Common Man by Copeland. Williams’s music has been understood to be derivative, which is probably the reason why there are similarities between the classical music he has been influenced by and his own compositions. On the whole, however, the man is highly regarded for his uniqueness (â€Å"John Williams: Film Composer†). Another characteristic of Williams’ music that allows him to be remain special among composers is that his work is iconic. He gives unique themes to the villains and heroes of the films and television programs that he composes for. He also gives unique musical themes to the different plots in addition to macguffins of his films and television shows. In scenes where the different elements of the film, or the villains and heroes interact, however, he intertwines the special musical themes. As an example, Williams used Raiders March for Indiana Jones in the Raiders of the Lost Ark at all times that Jones appeared to be winning. When Jones appeared to be losing, however, Williams replaced the Raiders March with the Nazi Theme (â€Å"John Williams: Film Composer†). Thus, the composer is special because he does not only produce great music but also possesses the intelligence to place different scores in appropriate scenes of the films or television programs he works for. One of the most memorable compositions of Williams is the theme from the film, Jaws. The score uses a â€Å"deep, two-note bassline,† which has managed to almost turn into a â€Å"universal code for impending shark attack (â€Å"John Williams: Film Composer†). † As a matter of fact, many documentaries on the subject of sharks have used music similar to the theme created by Williams. According to the BBC report, the power of the theme is its simplicity. The bassline is played very slowly and it is played at pretty long intervals, after which the remaining orchestra chimes in with the bassline staying dominant and â€Å"joined by a deep brass harmony (â€Å"John Williams: Film Composer†). † After this, the bass almost disappears while the lighter strings continue to play a panicky, almost desperate theme before the bass finally returns with full force in a mood of vengeance. At this point, the brass and the string play â€Å"an urgent refrain (â€Å"John Williams: Film Composer†). † Silence follows soon after (â€Å"John Williams: Film Composer†). Another truly memorable piece created by Williams is his score for Memoirs of a Geisha. Waldron describes this composition as a â€Å"marvelously textured score that defines and propels the story. † For this score, Williams made use of the traditional musical instruments of Japan. The cellist Yo-yo Ma and the violinist Itzhak Perlman gave life to the theme. Indeed, Williams’ theme for this film is expected to surprise many of his fans, as this theme had been created for the Japanese film setting rather than the usual Hollywood setting that the composer has been acquainted with for a long time (Waldron). What is more, this theme is truly unusual as it does not remind the listener to music of the past that the composer is known to derive his compositions from much of the time. Williams’ music for A. I. is an additional surprise for his fans. Mecha World, which is the opening track of the film, reminds the listener that, indeed, he or she is listening to Williams’ music. This expansive piece introduces a mechanical character that one could easily associate with machinery or robotics. The piece is set against a broad musical theme that allows the viewer of the film to infer that the mechanical character must be placed in an â€Å"imposing urban† or â€Å"industrial landscape (Lace). † Williams makes â€Å"savvy use of metrically fractured rhythmic writing† in addition to percussion instruments in A. I. (Tommasini). These features of his music allow the viewer of the film to easily enter the world of androids along with the androids themselves. Tommasini describes how the composer – after having been mocked by critics for the sameness of his compositions – reveals his uniqueness in the theme for A. I. : â€Å"The music during the films ‘Hide and Seek’ sequence, when the robot boy David plays games with his adoptive mother, who at this early stage of the story is still smitten with him, is especially ingenious. Built from gentle melodic riffs, including childrens piano-practice tunes, quizzical harmonies and asymmetrical phrases, the music is at once beguiling and unsettling. † Indeed, Williams seems to have come a long way. His music for Catch me if you can is especially jazzy. Identified as â€Å"elusive chamber music,† the score proves to the listeners that the composer is skillful at â€Å"the less-is-more approach (Tommasini). † Furthermore, although his fans can still recognize his distinctive brand of compositions, Williams continues to change his approach to try out new techniques to film scoring. He has not managed to bore his listeners, despite the fact that he has created music for a large number of popular films. Most importantly, perhaps, it is essential for him to remind the listeners with his expansive themes that it is his music that they are listening to. Experimenting with new approaches while keeping his unique style that his fans have adored for many years suits Williams best. In point of fact, this is the very reason why Williams is known as one of the greatest composers in American history. After all, America is all about newness that is blended with old traditions. The old traditions cannot be given up because they keep the people grounded. At the same time, however, newness is considered a necessity as Americans strive to achieve the American Dream – a dream of success that cannot be realized without modernity. Fortunately for Williams, he has realized the dream with a thorough comprehension of its nuances. Works Cited â€Å"About: John Williams. † John Williams Official Site (2007). 3 Dec 2007. http://www. johnwilliamscomposer. com/. â€Å"John Williams: Composer Extraordinaire. † My Files (2007). 3 Dec 2007. http://www. mfiles. co. uk/composers/John-Williams. htm. â€Å"John Williams: Film Composer. † BBC (22 May 2001). 3 Dec 2007. http://www. bbc. co. uk/dna/h2g2/A563942. Lace, Ian. â€Å"A. I. Artificial Intelligence. † April 2002 Film Music CD Reviews (Apr 2002). 3 Dec 2007. http://www. musicweb-international. com/film/2002/Apr02/AI. html. Tommasini, Anthony. â€Å"John Williams’ Surprising Score for ‘Sith. ’† International Herald Tribune (25 May 2005). 3 Dec 2007. http://www. iht. com/articles/2005/05/24/features/starwars. php

Westward Expansion Essay -- essays research papers

Book Review – Westward Expansion 1807 - 1880 THESIS: After the War of 1812 much of America's attention turned to exploration and settlement of its territory to the West, which had been greatly enlarged by the Louisiana Purchase. SUMMARY: Families of pioneers swept westward and founded new communities throughout what is now the Midwest, and between 1816 and 1821, six new states were admitted to the Union. The land boom was fed by encouragement from the federal government and the actions of land speculators, who bought up large tracts of land in order to sell it in parcels to farmers at exorbitant prices. These farmers did not mind high prices and high interest on loans due to the growing success of American agricultural products. Most western farmers became cash croppers who sometimes neglected subsistence farming in order to focus on marketable commodities. Soon the farmers' dependence on distant markets caught up with them, however, as the state bank system that had sprung up to support speculation collapsed, dragging agricultural prices and land values down with it. Many western settlers suffered greatly during the Panic of 1819, but most survived and continued the conquest of the West. A major aspect of the conquest of the West was the removal of the Indians who dwelled there. Under the leadership of President Andrew Jackson, the Indians who remained East of the Mississippi were cruelly and violently driven from their homes and concentrated in reservations in what is ...

Cognitive distortions

As a Callahan evaluating a client, It Is Important to see their viewpoints as well as their cognitive distortions that are Inhibiting their well-being. It Is Important that counselors and clinicians evaluate and discuss by the use of categorization. â€Å"This helps people see more clearly the nature of their unrealistic thinking, reminds them that other people have had similar distorted cognitions, and gives them a tool for assessing subsequent thoughts. † (Salesman & Richening, 2014 p. 302). Three of many cognitive distortions and ways to modify the cognitions will be discussed low. Should† and â€Å"must† statements can have disabling effects on a client's thoughts and how they approach situations. I believe that the use of Redistributing blame is a strategy that clinicians can use to aid in having the client focus on the root of the issue rather than attributing the outcome to a particular person or themselves. â€Å"Through the use of dialogue and asking que stions that get to the heart of the problem, clinicians can help the client look at the situation more clearly. † Salesman & Richening, 2014 p. 304. ).Mind reading Is another cognitive distortion that can cause a great deal of arguments and Issues when one tries to act Like they know what the other person is thinking or feeling. The use of role-playing a dialogue between old and new thoughts would be very effective with this type of cognitive distortion. â€Å"This can help people clarify changes in their thinking and solidify rational thoughts. † (Salesman & Richening, 2014 p 305. ). All or nothing or polarize thinking is another cognitive distortion that is an extreme â€Å"black or white† way of life.An effective type of modification for this behavior would be challenging absolute statements. The use of this type of strategy to modify the client's way of thinking Is useful because it clarifies how the behavior truly is. After seeing the issue as a continuum, à ¢â‚¬Å"the clinician gives the client an opportunity to retract their absolute statement and clarify the behavior more accurately. † (Salesman & Richening, 2014 p. 303). Response week 3 Hello Vanessa, I can appreciate how you used an example of how a high school oddball player is dealing with tunnel vision as his cognitive distortion.This happens many times to teenagers and it seems to be difficult for them to see any other way other than negative. I also believe that your use of journaling to counteract and trace these negative feelings will be highly effective. â€Å"These written records can provide important material for discussion in sessions and serve as a way to track both progress and difficulties. † (Salesman & Erlenmeyer, 2014 p. 304). Sincerely, Michael, thank you for sharing your understanding of cognitive distortions and the eateries that you would use to modify this way of thinking.I can relate to the unrealistic thinking of Jumping to conclusions. â€Å"T o draw hasty and unwarranted conclusions. † (Salesman & Richening, 2014 p. 302). Being an educator, I must admit, that at times I do this. I feel like your technique of cognitive rehearsal is an excellent choice for this particular client who does not believe he is worthy for a promotion. Great Job and thank you for sharing your techniques. Response 3 Hi Lauren, Thank you so much for discussing and giving an example of mental filter. As an educator sometimes we see this when meeting parents for the first time.

Changes in Economic Structures

Changes in economic Structures Introduction Show knowledge of primary, secondary, tertiary Changes in primary Develop at least two points about why the primary sector has decreased in developed countries Explain advantages and disadvantages Change in secondary Develop at least two points about why the secondary has decreased in developed countries Explain Advantage/disadvantages Changes in Tertiary Develop two points about why the tertiary sector has increased Explain advantages/disadvantages (what’s good and bad about it) ConclusionWhat’s going to happen in the long term? What do you think the impacts of this have been overall? Changes in economic Structures Within the business industry there are 3 main sectors in which firms operate to, which is the primary secondary and tertiary sectors. Each of these sectors forms a chain of production which provides consumers with products and services. In the primary sector firms are involved in extracting raw materials from earth ’s natural resources.This includes fishes being fished out of the ocean, rubbers being tapped from trees, and oil being drilled from the ground etc. Whilst as the secondary sector manufactures and assembles the raw materials collected from the primary sector to make a complete product. Examples are refining crude oil to turn into useful products such as gasoline, cooking uncooked food to serve in restaurants and turning copped wood into finished products such as chairs and tables etc.Finally in the tertiary sector firms focus on selling the refined and manufactured products/services to customers, for example selling finished chairs in a furniture shop, refilling gas tanks in a petrol station, selling diamonds to soon to be engaged couples etc. Over the past centuries we have seen many changes in the business industry including the decline of employment rate in the primary and secondary sector, and the employment boom in the tertiary sector.In the 1700’s 75% of the worl d’s population was working in the primary sector, 15% in the secondary sector and 10% in the tertiary sector, whereas now only 2% are employed in the primary sector, 28% in the secondary sector and 70% in the tertiary sector. One of the main reasons why there has been a decline in the primary and secondary is sector is the change in technology. As the newer technology provided businesses with more efficient ways of extracting and manufacturing products (using machinery) it also reduced the amount of workload needed by humans in the chosen job.This meant a lot of workers had to become redundant and thus taking jobs in the tertiary sector. Additionally because of the over-extraction of natural resources there are very scares resources left to extract out of the earth; as a result businesses have to compete for the resources that remain meaning businesses that cannot compete to acquire these resources have to make their employees redundant hence the decline in employment rate in the primary sector.Finally because of the increasing safety standards and more people caring about their health there has been a decrease in primary and secondary sectors. On the other hand, whilst the primary and secondary sectors are decreasing, the tertiary sector has increased dramatically. This is because of the increase in educational standards and the amount of pay in the tertiary sector. As decades past more and more people are receiving better education around the world, thus people with higher education require higher paying jobs.This is where the level of employment in the tertiary sector skyrocketed because the tertiary sector could provide these people with a higher pay and a job that they want to pursue. Furthermore as a result of increase in tourism many tertiary sector businesses have opened up to fulfill the demand tourists. In conclusion the sectors in the business industry will always keep on changing because of the factors shown. We are in a generation where the tertiary sector is very popular and this has influenced the way each country works.For example in Thailand there are many tertiary businesses in the capital city such as offices, super-markets and malls which are mainly highly successful. And schools nowadays guide students to work in the tertiary sectors instead of primary of secondary. However there are still large populations of people working in the primary sector as rice farmers etc. Nevertheless I believe in the future the tertiary sector will decrease and the primary and secondary sectors will rise again because once the tertiary sector meets its peak, it will drop back down.

Pizza Hut Essays

Pizza Hut Essays Pizza Hut Paper Pizza Hut Paper Corporately known as Pizza Hut, Inc, it is a subsidiary of Yum! Brands, Inc. Pizza Hut, the first International Chain Restaurant in Bangladesh, opened its flagship restaurant in 2003 at Gulshan in Dhaka. From the day of its launching Pizza Hut remains the acknowledged leader of the Pizza Industry, evident from the continuous crowds the restaurant successfully draws in. Pizza Hut has over 15,000 outlets across 100 countries. Following its grand success in Dhaka, the Chittagong outlet was opened in September 2005 and later on in Cox’sbazar as well. Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years, TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Pizza Hut Franchise Information Initial Franchise Fee: $25,000 Total Investment: $1. 3M to $3M Net worth requirement: $1M Cash liquidity requirement: $360K Pay an annual 6. 5% royalty on your profit. Must commit to building at least 3 restaurants over 3 years Term of Franchise Agreement: 20 years Sources: http://en. wikipedia. org/wiki/Pizza_Hut pizzahut. com/ pizzahutfranchise. com/ startupbizhub. com/how-to-start-your-pizza-hut-franchising-business. htm startingfranchise. in/2012/11/Opening-Pizza-Hut-Franchi se-India. html Menu of Pizza Hut Item Name |Price(Taka) |Item Name |Price(Taka) | |Pizza 2person |940 |Mushroom |450 | |Pizza 4person |1750 |Chicken Mushroom |500 | |Pizza 6person |2320 |Shrimp Mushroom |500 | |Pasta 2person |1050 |Garlic Bread |130 | |Pasta 4person |2080 |Garlic Bread platter |280 | |Arabiatta |400 |Spicy Garlic Mushroom |380 | |Chicken Arabitta |450 |Garden salad |200 | |Hawaiian salad |220 |Red n hot |1150/1500 | |Pasta mint salad |300 |Latin spicy hot, chicken Italia |1300/1650 | |Garden salad |200 |Hawaiian salad |220 | |Salad bar |400 |Cheese lover, veggie lover |250-1200 | |Onion rings |220 |Creamy spinach mushroom |500 | |Shrimp cocktail |280 |Spicy garlic mushroom |380 | |Potato shell with filler |300 |Bolognaise with meatball |450 | |Spanish delight |1150/1500 |Beef lover, BBQ chicken |300-1350 | |Garlic bread platter |280 |Beef Arabiatta |450 | |Veggie supreme |300-1350 |Chicken exotica, spicy beef 300-1350 | |Rustica |300-1350 |Chicken classic |380-1700 | |Seafood symphony |380-1700 |Latin Spicy hot |380-1700 | More menus of Pizza Hut Beef LoverBBQ  ChickenVeggie Lover Chicken Hawaiian Veggie SupremeChicken SupremeBeef Pepperoni Seafood Symphony Salads Breads Pasta [pic][pic] [pic][pic] [pic][pic] SWOT analysis of Pizza Hut Strengths: Innovative range of pizzas under one roof Part of the largest restaurant chain in the world Food attracts people of various ranges from young to old. Over 18,000 franchises around the world Pizza Hut sits on top of global full-service restaurant tree Quick home delivery services. Sound financial situation and international turnover. Hygienic food and quick service. Famous television advertising They are ISO(International Standard Organization) Certified Weaknesses: High price for every menu. Franchise management. Loyal customers are feeling that the satisfaction of the pizzas is declining. There are complex computer systems and internal conflicts from franchisees. There is a lack of an organic pizzas, which will limit the target market. They ar e providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern and Asian. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices Rising competition undermines Pizza Hut as consumers go for greater convenience Rising cheese costs threaten margins Opportunities: New Pizzas with different crust sizes and flavours. Pizza Hut expands Indian market menu and looks to old favourite to bolster sales. Diversification of new products can increase their market shares. Venture more into home delivery. Pizza hut can come up with the new products considering taste of people as like McDonalds They can reduce their prices because of more resources. Threats: Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza called: McPizza. Other local restaurants can affect their market share by providing pizzas with lower price. Bird flu. Health conscious people. Social factors can affect their image as a Western organization. [pic] Type: Subsidiary Industry: Fast food restaurant Founded: 1930 in North Corbin, Kentucky (original) 1952 at 3900 South State St, Salt Lake City, Utah (franchise) Founder(s): Harland Sanders Headquarters:1441 Gardiner Lane, Louisville, Kentucky, United States (Operational Headquarters) 1209 North Orange St, Wilmington, Delaware, United States (Incorporation) Number of locations: 18,000 (2012) Key people: David C. Novak, Chairman and CEO of Yum! Brands Roger Eaton, Chairman and CEO of KFC Products: Fried chicken, chicken burgers (chicken sandwiches US), wraps, French fries, soft drinks, salads, desserts, breakfast Revenue: US$15 billion (2011) Parent Yum! Brands What made us great is still what makes us great. KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders of course, and now KFC is the worlds most popular chicken restaurant chain, specializing in that same Original Recipe, along with Extra Crispy chicken, home-style sides and buttermilk biscuits. There are more than 18,000 KFC outlets in 120 countries and territories around the world. Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years, TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. KFC Franchise Information Initial Franchise Fee: $45,000 Total Investment: $1. 2M to $1. 8M Net Worth: $1. 5M to $2. 5M Liquid asset: $750,000 Royalty Fee: 5% Advertising Fee: (Local 2. 5% of gross revenues National Cooperative Advertising 4. 5% of gross revenues) Renewal Fee: $6,750 Term of Agreement: 20 years Sources: 1) http://en. wikipedia. org/wiki/KFC 2) kfc. com/about/ 3) kfcfranchise. com/faqs-qsr-restaurant. hp 4) thefranchisemall. com/franchises/details/10004-0-kfc. htm 5) franchisedirect. com/foodfranchises/kfc-franchise-07095/ufoc/ Menu of KFC |Item Name |Price(Taka) |Item Name |Price(Taka) | |Chicken Snacker |100 |Potato Wedges |125 | |Chicken Snacker box |170 |Chicken rice meal |190 | |Strips Snack |190 Spicy Thai Chicken rice |300 | |Snac k Box (1pic chicken Fries) |170 |Hot Zinger meal |375/395 | |Popcorn Chicken |160 |Zinger meal |370/390 | |Boneless chicken strips |200/395 |Curry crunch chicken |290/575/1145/1700 | |Hot wings |150/290 |2pcs chicken fries meal |350 | |Bucket meal |2350 |Krushers |140/170/180/190/200 | |Bucket Hot crispy |830/1250 |Desserts |80-150 | |Hot zinger |250 |Veggie zinger |210 | |Mixed rice |85 |Chicken zinger |240 | |Combo 1/2/3/4/5 |250/300/600/1200/999 |Burgers |240/250/210 | |Sides |30-125 |Packaged water |80-90 | |tea |50 |Coffee |60 | More menus of KFC: KrushersSoft DrinkGame Box Chicken BucketBox masterChicken Thali Veg FingerColeslawFriesSnack Box  Corn on the cobSundae Soft Twirl Zing KongSnacker(chicken veggie)Brownie Sundae SWOT analysis of KFC Strengths: Second best global brand in fast food industry in terms of value ($ 6 billion) KFC customer base remained loyal to the KFC brand because of its unique taste. World’s largest restaurant company in terms of system re staurants. Chicken made with the same secret blend of 11 Ranks(herbs and spices highest among all chicken restaurant chains for its convenience. Menu variety and strong trademarks recipes. KFC has continued to dominate the dinner and take out segment of the Industry. Existing in the local market for years, therefore, knowing people’s tastes and whims. They are ISO (International Standard Organization) certified. Weaknesses: Losing market share as other Chicken chain increased sales at a faster rate. Lack of knowledge about their customers. Question of over franchising leads to loss of control and quality. Lack of focus on RD. Unhealthy food menu High employee turnover Lack of strong marketing efforts The company has entered so many markets in the past in the United States that its growth rate was about only one percent an year. The company is said to not to pay attention to its resource and development. Opportunities: Introducing new products to its only chicke n range. Introducing new services and technologies. Increasing demand for healthier food. With more investments the company can definitely make its position stronger in the food industry Home meal delivery. Employment opportunities for part time seeker especially for university goings.   Ã‚  Focusing on more nutrition’s. Threats: Bird flu Saturated fast food markets in the developed economies. Trend towards healthy eating. Local fast food restaurant chains. Government regulations. Change in tastes. Currency fluctuations. Lawsuits against KFC. [pic] Type: Public Traded as: SET: CPF Industry: Food and Beverage Founded: January 17, 1978 Headquarters: Bangkok, Thailand Key People: Adirek Sriratak, ( President CEO) Products: Animal Feed, Animal Breeder, Meat and Food Parent: Charoen Pokphand Group Charoen Pokphand Foods Public Company Limited is Thailands largest agribusiness firm. It is a publicly traded subsidiary of the Charoen Pokphand Group. Charoen Pokphand Foods Public Company Limited (CPF), a company of the CP Group, is the leading agro-industrial and food conglomerate in Thailand. The greater part of the Company production bases is in Thailand with some operating overseas. The Company’s core business lines are livestock and aquaculture. The livestock operations include chicken broiler, chicken layer, duck and swine. For aquaculture business, the two main marine animals are shrimp and fish. C. P. Bangladesh Company Ltd. is a sister concern of C. P. Group Thailand. C. P. Bangladesh Co. , Ltd. s incorporated in Bangladesh on 14th January 1999 doing business in the Agricultural industry, Poultry sector. Though C. P. Bangladesh Co. , Ltd is not in Bangladesh many years, but in this shorter period it has established its own Feed mills, Breeder Farm, Hatcheries, G. P. farm, fish feed mill all over the country. C. P. Bangladesh Co. , Ltd has established with a vision â€Å"To be a leader in Agro-business industry in Bangladesh† and each day it is getting closer to its vision. C. P. Bangladesh Co. , Ltd now produce Poultry feed (both layer and broiler), breeder feed, fish feed and cattle feed, and also animal health medicine. [pic] C. P. Bangladesh Co. Ltd. is a sister concern of C. P. Group Thailand. C. P. Bangladesh Co. Ltd. is incorporated in Bangladesh on 14th January 1999 doing business in the Agricultural industry, Poultry sector. Though C. P. Bangladesh Co. Ltd. is not in Bangladesh many years, but in this shorter period it has established its own Feed mills, Breeder Farm, Hatcheries, G. P. farm, fish feed mill all over the country. They direct invested in Bangladesh by giving the tax to government (Ministry of commerce) without any licensing and franchising. They have established a production factory house in â€Å"Hemayetpur† and supply the materials for the fried chicken in the different branch in Dhaka and Chittagong. C. P. Bangladesh Company Limited was established since 1998 under operation in Agro-Industrial and Food Business by dedication of providing high quality of animal feed mill, farming operation and also processing tasteful, nutritional and hygienic food products under branding of ‘‘FIVE STAR CHICKEN’’ that deliver to all customers in Bangladesh. It Started on April 7, 2008 with a mission- â€Å"Kitchen of Bangladesh. In Bangladesh they have started their fried chicken business through licensing with an amount of TK 250,000. Currently they are operating their fried chicken business across Bangladesh with their 201 branches among them 104 branches are in Dhaka. The Charoen Pokphand Group is the largest business conglomerate in Thailand. Its largest subsidiary is Charoen Pokphand Foods, which achieved 116. 5 billion baht in revenue in 2005, earning a profit of 6. 747 billion baht. Apart from agribusiness, the family-owned conglomerates interests range from retailing, as the franchisee of Thailands 7-Eleven stores, to telecommunications, as the owner of True Corporation, a mobile telephone service provider, Internet service provider, and cable television company. CP Subsidiaries also include PRC registered Super Brand Mall Lotus center chain. The company has grown into a global business, with more than 250 subsidiaries in 20 countries, including China, where it is known as the Chia Tai Group. CP fried chicken’s methodologies of the business in Bangladesh are as follows: This is a Foreign Direct Investment (FDI). Operating as a licensing company in Bangladesh. Initial licensing Fee: TK 250,000 Renewal Fees: Not disclosed. Sources: 1) cpfworldwide. com 2) http://en. wikipedia. org/wiki/Charoen_Pokphand_Foods 3) From Street corner retailers. Menu of CP fried chicken Item Name |Price (Tk) |Item Name |Price (Tk) | |Jumbo set |790 |Wing |60 | |Party set | 460 |Happy hot Dog |60 | |Breast |115 |Masala chicken |55 | |Thigh |90 |Spicy chicken |50 | |Leg |60 |Chicken ball |25 | |Chicken sausage |25 |Hot wings |25 | SWOT analysis of CP fried chicken Strengths: Low price compare to KFC Pizza Hut in Bangladesh. More branches than KFC Pizza Hut in Bangladesh. More convenience than KFC Pizza Hut in Bangladesh Horizontal raw material sources in Bangladesh. Sound financial situation and international turnover. Food attracts people of various ranges from young to old. Existing in the local market for years, therefore, knowing people’s tastes and whims. Weakness: Don’t have exclusive decorations compare to pizza Hut KFC. Loyal customers are feeling that the satisfaction of the pizzas is declining. Lack of monitoring controlling system. Lack of focus on RD. Lack of strong marketing efforts. Lack of knowledge about their customers. Lack of menu varieties. Opportunities: They can reduce their prices because of their h orizontal sources of raw materials. With more investments the company can definitely make its position stronger in the food industry Home meal delivery. They can attract more people with their consisting lower prices. Threats: Bird flu. Health conscious people. Local fast food restaurant chains. Government regulations. They need have more product offerings compare to KFC Pizza Hut Their services should be improved. Franchising Franchising is the practice of using another firms successful business model. The word franchise is of Anglo-French derivation from franc meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building chain stores to distribute goods that avoids the investments and liability of a chain. The franchisors success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. Essentially, and in terms of distribution, the franchisor is a supplier who allows an operator, or a franchisee, to use the suppliers trademark and distribute the suppliers goods. In return, the operator pays the supplier a fee. Thirty three countries, including the United States, and Australia, have laws that explicitly regulate franchising, with the majority of all other countries having laws which have a direct or indirect impact on franchising. Foreign Direct Investment 🙠 FDI) According to the International Monetary Fund, foreign direct investment, commonly known as FDI, refers to an investment made to acquire lasting or long-term interest in enterprises operating outside of the economy of the investor. The investment is direct because the investor, which could be a foreign person, company or group of entities, is seeking to control, manage, or have significant influence over the foreign enterprise. Licensing: Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool. Interpretations of our analysis Yummy! Let’s go for Pizza Hut or KFC or CP. Yes, these words are becoming very common for city people in Bangladesh. What more can somebody ask for! In the context of Bangladesh, whenever we talk about party or to hang around with friends or families in many cases Pizza Hut or KFC or CP gets priority among all other choices we have. Though their food items are little bit more expensive than our traditional foods, but still we love it. This time we are not having any of their food items, we are just going to have an analysis of these three companies. For the purpose of our analysis, we had to gather information’s both from the primary and secondary sources. Collecting information’s from the secondary sources were easy compare to primary sources. While we went to collect raw data from the primary sources, we found the managers of those restaurants very uncomfortable of sharing any information’s and that made our journey very difficult. After being refused from them, we went to their corporate offices but still got denied. Since we had to complete our analysis, somehow we did manage some of the information’s about these companies and which we believe can be helpful for concluding our analysis. From the information’s we have found, both Pizza Hut KFC were originated from U. S. A, and currently Transcom Foods Limited (TFL) had brought both Pizza Hut KFC into Bangladesh though franchising and off-course with the help of world’s largest restaurant company named â€Å"Yum! Restaurants International† It’s kind of revolution for the food industry in our country. Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. In a span of ten years, TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Very surprisingly their popularity is increasing in our country da y by day even though their product offerings are different. The way they are dominating the world’s restaurant industry through their product and service offerings, similarly they are dominating in our country as well. Most of the time, they are trying to reach the higher income people. Whereas CP (Charoen Pokphand) is another food company which has targeted all classes of people in our country. Basically CP has originated from Thailand and started it’s business in our country as an agro based industry. But later on, in the year of 2008, they had expanded their business in food industry through licensing. In Bangladesh they have started their fried chicken business through licensing with an amount of TK 250,000. Currently they are operating their fried chicken business across Bangladesh with their 201 branches among them 104 branches are in Dhaka. Even though they are having more branches compare to Pizza Hut KFC, but their product offerings and service quality especially, their locations and the environments are not that good like Pizza Hut KFC. Their internal and external decoration is also different and looks less exclusive than Pizza Hut KFC. But CP’s food prices are way cheaper than Pizza Hut KFC. Moreover, CP’s initial investments and expenses are less than Pizza Hut KFC. From the above mentioned analysis, we can say that, both Pizza Hut KFC are fulfilling peoples demand by assuring their product service qualities as well as environments whereas, CP is not covering any of those issues rather they are more focusing on cheaper product price. Price Comparison with other countries: |Item Name |Bangladesh |India |U. S. A | |KFC 8 pcs Bucket |Tk 830. 00 |Rs 350. 00 |$ 10. 9 | | | |350*1. 25=Tk 437. 5 |10. 99*76. 54=Tk 841. 17 | |KFC 12 pcs Bucket |Tk 1,250. 00 |Rs 500. 00 |$ 16. 49 | | | |500*1. 25=Tk 625. 00 |16. 49*76. 54=Tk 1,262. 14 | |Pizza Hut |Tk 460. 00 |Rs 315. 00 |$ 7 | |Classic Margherita(M) | |315*1. 25= Tk 393. 75 |7*76. 54= Tk 535. 8 | |Pizza Hut |Tk 1200. 00 |Rs 490. 00 |$ 11. 99 | |Veggie Lovers | |490*1. 25= Tk 612. 5 |11. 99*76. 54= Tk 917. 71 | |CP |Tk 790. 00 |Rs 290. 00 | | |Jumbo Set | |290*1. 25= Tk 362. 5 | | Comparative analysis of these three com panies: Company Franchising Cost |Licensing Cost |Initial Investment |Location |Loyalty |Popularity |Product Price |Service |Customer Level | |Pizza Hut | High |N/A |Very High |Moderate |Very High |High |Very High |Excellent |High upper middle | |KFC |Very High |N/A |Very High |Moderate |Very High |Very High |High |Excellent |High, upper middle middle | |CP |N/A |Low |Moderate |Excellent |Moderate |Moderate |Moderate |Low |Middle low | | Company |Product quality |Product Variety |Product offerings |Availability |Home delivery |Inspection |Environment |Customer Satisfaction | |Pizza Hut |Excellent |Various |Active |Very Few |Yes |Frequent |Excellent |Very Good | |KFC |Excellent |Various |Very active |Few |Yes |Frequent |Excellent |Very good | |CP |Good |Limited |Stable |Available |N/A |Les Frequent |Moderate |Good | |

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