Marketing Essay Example | Topics and Well Written Essays - 250 words - 66

Marketing - Essay Example Cokin’s opinion in the article, asserts that, through analytics young people can engage in technology, focus on their careers and solve problems all at the same time. A good example of analytics is examining sports and survey polls statistics (Cokins 1). Cokins continues to write on how technology has distant the young generation from traditional socialization. In essence, the identities of young people are changing to the worst because face-to-face contact is on the decline (Cokins 2). The ultimate message in Cokins letter to young, future employees is to focus information technologies, as analysts in solving problems. As analysts, young people will propel business and commerce through applying social media. Social media are important in that they provide fast, efficient and effective learning methods. Additionally, Cokins concurs that, LinkedIn, as a social media is important because of its ability of availing a network of professional contacts. If the young generation appreciates analytics, then they are bound to learn various ways of making decisions, which are fact-based. The above is derived from individuals with analytical skills (Cokins